It sounds paradoxical, but it's not. A tree is planted for each bracelet. But consider how many bracelets can be made from a tree! We plant 100,000 new trees for each tree's worth of wood used. 
Wood - one of the most wonderful raw materials and it is 100% natural and environmentally friendly when is harvested in a sustainable way. That's why it's about planting more than you use. Only in this way can we guarantee a green future no, any future at all.