It sounds paradoxical. But it's not. A tree is planted for each bracelet. But consider how many bracelets can be made from a tree can. So we plant 100,000 new trees for each tree. 
It's not working therefore not to use any more wood. Wood - one of the most wonderful raw materials - is closed 100% natural and environmentally friendly. That's why it's about planting more than you use. Because only in this way can we guarantee a green future - no, a future at all.